Meta Tags & Social Sharing

3 min read

Why Does My Link Look Ugly When Shared?

Someone scans your QR code. They love what they see. They copy the link and share it on LinkedIn. But instead of a beautiful preview with your brand image and catchy headline... they see a blank box with a random URL. No image. No description. Just 'elkqr.com/abc123'.

That's what happens when you don't set meta tags. Social platforms don't know what to show, so they show nothing useful. Your professional landing page looks like a suspicious spam link.

Control exactly what people see when your QR code link is shared on Facebook, LinkedIn, Twitter, and more.

What You Can Customize

Field What It Does Limit
Title The headline shown in the preview card 60 characters
Description The text below the headline 160 characters
Image The large preview image 1200×630px recommended
Favicon The small icon next to your URL 16×16 to 512×512px

Without vs With Meta Tags

Without Meta Tags With Meta Tags
Blank or generic preview Custom branded preview
Random URL shown Your title and description
No image Your chosen preview image
Looks like spam Looks professional and trustworthy
Low click-through rate Higher engagement

Real Examples

A real estate agent creates a QR code for property listings. Without meta tags, shared links show 'elkqr.com/x7k2m'. With meta tags, they show '4 Bed Villa in Miami - $850,000' with a beautiful property photo. Which one would you click?

Meta Tags & Social Sharing

An event organizer shares their event registration QR code link in a Facebook group. The preview shows 'Tech Conference 2025 - Early Bird Tickets Available' with the event banner. 3x more clicks than the generic URL.

Best Practices

  • Keep titles under 60 characters - longer titles get cut off
  • Write descriptions that create curiosity or urgency
  • Use high-quality images at 1200×630px for best display
  • Include your brand or product in the title
  • Test by sharing your link in a private message to yourself

Tip

Meta tags are especially important for Landing Pages, PDFs, and Event QR codes - content that's likely to be shared beyond just scanning.

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