They Scanned Your QR Code. Then They Disappeared.
Someone scans your QR code on the product packaging. They browse your website for 3 minutes. They add something to their cart. Then... they leave. No purchase. No email. No way to contact them. That potential customer? Gone forever.
But what if you could show them an ad on Facebook tomorrow? Or Instagram? Or while they're reading news? Pixel tracking makes this possible. When someone scans your QR code, you can follow up with targeted ads - across the internet.
Don't lose customers who showed interest. Retarget them with ads on Facebook, Google, TikTok, and 9 more platforms.
What Happens Without Retargeting
| Scenario | Without Pixels | With Pixels |
|---|---|---|
| Someone scans product QR | They leave, you never see them again | You show them ads for 30 days |
| Cart abandonment | Lost sale, no follow-up possible | Retarget with discount ad next day |
| Event flyer scan | No way to reach them after event | Build audience for next event |
| Store window QR | Walk away, forgotten | Keep your brand in front of them |
| Trade show booth | Collected 200 scans, now what? | Run targeted ads to all 200 people |
12 Platforms Supported
Connect to all major advertising and analytics platforms:
| Platform | What You Can Do |
|---|---|
| Facebook Pixel | Retarget on Facebook & Instagram |
| Google Analytics | Track behavior in GA4 reports |
| Google Ads | Retarget on Google Search & Display |
| TikTok Pixel | Retarget on TikTok |
| LinkedIn Insight Tag | Retarget B2B audiences on LinkedIn |
| Twitter Pixel | Retarget on Twitter/X |
| Pinterest Tag | Retarget on Pinterest |
| Snapchat Pixel | Retarget on Snapchat |
| Reddit Pixel | Retarget on Reddit |
| Quora Pixel | Retarget on Quora |
| Bing UET | Retarget on Bing & Microsoft Network |
| AdRoll | Retarget across multiple ad networks |
Real Business Wins
An e-commerce brand put QR codes on product packaging linking to care instructions. They attached their Facebook Pixel. Result: Everyone who scanned became a 'warm audience' for their next product launch. That audience had a 4x higher conversion rate than cold ads.
A B2B software company used QR codes at a trade show. 847 people scanned. They attached LinkedIn Insight Tag. For the next 90 days, those 847 people saw their ads on LinkedIn. 23 became customers. Average deal size: $12,000.
A restaurant put QR codes on table tents for their loyalty program signup. They attached Google Ads pixel. Didn't sign up? No problem. They retargeted with a 'Join now, get free appetizer' ad. Signup rate increased 67%.
How It Works
- Create a pixel in ElkQR (paste your tracking ID from the ad platform)
- Attach the pixel to any QR code in Advanced Settings
- Someone scans your QR code
- The pixel fires - that person is now in your retargeting audience
- Run ads on that platform targeting people who scanned
- Watch your conversion rates go up
Multiple Pixels Per QR Code
Attach multiple pixels to the same QR code. One scan can fire Facebook Pixel, Google Analytics, AND TikTok Pixel simultaneously. Track everywhere, retarget everywhere.
Tip
Start with Facebook Pixel and Google Analytics. They cover the widest audiences and give you both retargeting and analytics data.
Warning
If you enable GDPR cookie consent in your workspace settings, pixels only fire after visitors accept cookies. This is required for EU compliance.
- How to Add Pixel Tracking to a QR Code? - Step-by-step guide to adding pixels
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